You can learn marketing by reading, courses, seminars and doing. That's not enough. We need ongoing reminders and up-to-date ideas. Otherwise, the helium escapes from our balloons and we crash back into our comfort zones. Seth uses an unusual mechanism to help us soar: blogging.
This podcast accompanies a blog post at Riscario Insider: http://blog.riscario.com/2009/08/how-seth-godin-sparks-your-flame-of.html